Last week, a entrepreneur lamented that his social media marketing was costing considerable sums of riyals with minimal performance. After examining his approach, I pinpointed several critical errors that are surprisingly common among Saudi businesses.

Using extensive testing for a cuisine platform company, we identified that campaigns presented between evening hours substantially outperformed those presented during traditional peak hours, producing one hundred sixty-three percent greater purchases.

I use a simple document to record our competitors' pricing changes on a regular basis. This recently enabled us to:

• Spot seasonal promotion cycles
• Detect product bundling strategies
• Grasp their cost structure

Assisting a hospital, we restructured their material to feature full inquiries that patients would verbally request, such as "Where can I find a dermatologist in Riyadh?" This approach improved their audio query visibility by 73%.

Recently, I observed as three rival companies spent significantly into expanding their presence on a particular social media platform. Their attempts failed spectacularly as the platform turned out to be a bad match for our industry.

I presently utilize several tools that have substantially enhanced our market intelligence:

• Keyword trackers to monitor competitors' SEO strategies
• Brand monitoring tools to monitor competitors' social activity
• Website analysis solutions to observe updates to their digital properties
• Communication monitoring to get their campaigns

A few weeks ago, a hotel owner found that their digital platform was entirely absent from audio queries. After executing the approaches I'm about to reveal, they're now appearing in 47% of appropriate voice searches.

For a retail client, we found that their audio query discovery was constrained because they had prepared mostly for English voice searches. After implementing specialized native audio query optimization, their visibility improved by 217%.

Initiate by listing ALL your competitors – not just the obvious ones. During our analysis, we found that our biggest threat wasn't the famous business we were watching, but a emerging company with an novel model.

I advise organizing competitors as:

• Primary competitors (offering equivalent offerings)
• Peripheral competitors (with partial similarity)
• New threats (new entrants with game-changing capabilities)

I invest at least a substantial amount of time each week examining our competitors':

• online marketing firm Riyadh organization and navigation
• Blog posts and posting schedule
• Social media presence
• Customer reviews and evaluations
• Keyword approach and positions

When I started my retail business three years ago, I was sure that our distinctive products would sell themselves. I dismissed competitive research as unnecessary – a choice that nearly ruined my entire venture.