Effective User Classification for the Saudi Audience
antoniakeyser edited this page 1 month ago

For a luxury brand, we implemented a cultural segmentation methodology that identified multiple special cultural segments within their consumer base. This strategy improved their promotion results by 178%.

Essential components included:

  • Mother-tongue writers for dual content
  • Cultural adaptation rather than literal conversion
  • Harmonious organizational style across both languages
  • Tongue-appropriate SEO services in Jeddah

Through detailed analysis for a shopping business, we identified that content published between 9-11 PM significantly exceeded those released during typical optimal periods, generating one hundred forty-three percent higher engagement.

Essential techniques featured:

  • City-specific classifications beyond standard zones
  • Neighborhood-level concentration
  • City vs. countryside variations
  • International resident areas
  • Traveler destinations vs. local districts

Throughout my previous project for a banking company in Riyadh, we discovered that users were repeatedly tapping the wrong navigation items. Our behavior analysis showed that their eyes naturally flowed from right to left, but the important navigation components were placed with a left-to-right importance.

  • Explicitly specify which language should be used in each entry box
  • Dynamically change keyboard layout based on field expectations
  • Position field labels to the right-hand side of their associated inputs
  • Verify that system feedback appear in the same language as the expected input

Critical changes included:

  • Clear delivery estimates for different regions of the Kingdom
  • Different fulfillment selections including same-day service in major cities
  • Detailed tracking with local alerts
  • Changeable arrangements for arrivals

  • Reorganized the form flow to align with right-to-left cognitive patterns

  • Created a bilingual form system with automatic language switching

  • Enhanced mobile interactions for one-handed Arabic input

For a investment brand, we implemented a material collection about generational wealth that incorporated Islamic financial principles. This information outperformed their earlier standard money guidance by 417% in engagement.

  • Developed a figure visualization approach that managed both Arabic and English digits
  • Reorganized data visualizations to flow from right to left
  • Used graphical cues that aligned with Saudi cultural meanings

A few weeks ago, I was advising a large e-commerce platform that had invested over 200,000 SAR on a stunning website that was failing miserably. The reason? They had just converted their English site without addressing the basic experience variations needed for Arabic users.

After considerable time of applying universal demographic segments, their new Saudi-specific segmentation approach created a significant growth in advertising performance and a one hundred sixty-three percent decrease in marketing expenses.

  • Locate the most critical content in the top-right corner of the screen
  • Organize page sections to advance from right to left and top to bottom
  • Apply more prominent visual importance on the right side of balanced compositions
  • Ensure that indicating icons (such as arrows) direct in the appropriate direction for RTL designs

Powerful techniques included:

  • Sector analyses with regionally-focused information
  • Leadership conversations with notable Saudi professionals
  • Case studies from Kingdom-based work
  • Virtual events exploring Saudi-specific issues

As someone who has developed over 30 Arabic websites in the recent years, I can tell you that applying Western UX standards to Arabic interfaces simply doesn't work. The distinctive elements of Arabic text and Saudi user expectations require a completely different approach.

  • Use fonts specially created for Arabic digital display (like Dubai) rather than traditional print fonts
  • Enlarge line height by 150-175% for improved readability
  • Implement right-oriented text (never middle-aligned for body text)
  • Prevent compressed Arabic fonts that reduce the characteristic letter forms

Recently, a eatery manager in Riyadh SEO Services Compared expressed frustration that his venue wasn't appearing in Google listings despite being well-reviewed by customers. This is a frequent challenge I see with Saudi establishments across the Kingdom.

Powerful techniques included:

  • Featuring products suitable for Saudi expectations
  • Adjusting item information to showcase features valued by Saudi shoppers
  • Unique selections for cultural events
  • Measurement adjustments for Saudi expectations

  • Shifted product images to the left area, with product information and call-to-action buttons on the right

  • Modified the image carousel to move from right to left

  • Incorporated a custom Arabic typeface that maintained readability at various sizes

If you're developing or redesigning a website for the Saudi market, I advise working with professionals who really grasp the nuances of Arabic user experience rather than simply translating Western layouts.